Base your AI marketing decisions on the latest scientific research from the world's best business schools.
We curate the best research on genAI in marketing and summarize the key findings and actionable takeaways.
Who is this for?
Marketers wanting to improve the quality of your work, you'll learn how AI can help you:
Write better copy
Design better ads
Convert more sales
Improve SEO
Perform faster and cheaper market research
Generate more creative ideas
About the Author
Dr. Noah Castelo is the Ronald K. Banister Chair in Business and an Associate Professor of Marketing at the University of Alberta, where his work focuses on AI in marketing and consumer behavior.
His research appears in Harvard Business Review, Marketing Science, Journal of Marketing Research, and other leading outlets, on topics including the use of AI for market research, customer service, and product recommendations.
He holds a PhD in marketing from Columbia Business School.
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